Digital Marketing Fundamentals with Live Projects

1 Digital Marketing Overview

2 Introduction To Digital Marketing

3(DM+Terminology)

4 Overview

5 The Different Channels Of Digital Marketing

6 Organic Search

7 Social Media Marketing

8 Paid Search

9 Email Marketing

10 Retargeting

11 Case Study In Channel Selection 1

12 Case Study In Channel Selection 2

13 Overview

14 Components Of Digital Marketing

15 Demographics

16 Content

17 Website

18 Influencers

19 Overview

20 Profiling Target Audience

21 Profiling Competitors

21(Competitor+Profiling)

22 SWOT Analysis

23(B2C+Persona)

23(B2B+Persona)

23 Creating Buyer Personas

23(Sample+Buyer+Persona)

24 Overview

25 Creating A Digital Marketing Plan - Part A

26 Creating A Digital Marketing Plan - Part B

27(Digital+Marketing+Plan+Template)

28 Defining Goals

29 Monetizing Goals

30(calculating-rois)

30 Calculating ROIs

30(calculation-roi-and-metrics)

31 Summary Of The Course