30 Copywriting Secrets from the Best Ad Campaign of All Time

1 Great copy requires great insights

2(Volkswagen-s+unique+construction)

2(This+is+an+ad)

2(Don-t+laugh+-+Copy)

2(What+is+it)

2 Secret 1 Write a weak headline if your visual is strong

3(This+we+change)

3(Plenty+of+room)

3(That-s+about)

3 Secret 2 Sync your headline and your visual

4(A+new+VW)

4(All+for+the+price)

4(After+we+paint)

4(Every+new+one)

4(Lemon)

4(Impoassible)

4(Live+below)

4(Look,+look)

4(One+of+the+nice+things)

4(Our+number+one)

4(Slightly+convertible)

4(Think+small)

4(The+oldest)

4(We+started+with+a+simple+plan)

4(You-re+missing)

4 Secret 3 Write headlines that compel buyers to read your copy

5(Introducing+the+57,+58,+59)

5(Presenting+America-s)

5(Slightly+convertible)

5(We+made+the+car)

5(There-s+nothing+like)

5 Secret 4 Make your headline a zinger if your visual is lame

6(Why+are+the+wheels)

6(Why+are+so+many)

6(Why+the+engine)

6(Why+won-t+your)

6 Secret 5 If in doubt, ask a question

7(The+Volkswagen+station+wagon+holds)

7(It-s+posible)

7(It+was+the+only)

7 Secret 6 Start telling a story

8(Or+buy+a+Volkswagen)

8(More+power)

8(It-s+ugly+but)

8 Secret 7 Tie your headline to current events

9(One+of+the+nice+things)

9(A+sports+car+for)

9(Dont+let+low+price+scare+you)

9 Secret 8 Aim for the “hunh” factor

10(No+point+showing)

10(Introducing+the+K70)

10(They+said)

11(After+three+years)

11(All+for+the+price)

11(The+last+thing)

11 Secret 10 Use headlines for features, images for benefits

12(If+you+can-t+decide)

12(It-ll+pass+most)

12(The+Volkswagen+station+wagon+bigger)

12 Secret 11 Comparing yourself Better be clever

13(Look,+look)

13(Some+Volkswagen+owners)

13(Dont+let+low+price+scare+you)

13(The+oldest)

13 Secret 12 Find headlines in your body copy

14(If+you+can-t+decide)

14(One+of+the+nice+things)

14(Take+it+for)

14 Secret 13 Deliver on the premise of your headline

15(Look,+look)

15(The+Volkswagen+theory)

15(Volkswagen+overdoes+it)

15 Secret 14 If in doubt, ask a question

16(This+is+an+ad)

16(There+are+a+lot)

16(Live+below)

16(We+learned+something)

16 Secret 15 Start with irony

17(After+we+paint)

17(If+you+wouldn-t)

17(Dont+let+low+price+scare+you)

17(It+can+manage)

17(In+Honduras)

17(Lemon)

17 Secret 16 Stick to one idea per ad

18(Instead+body+full)

18(Instead)

18 Secret 17 Follow a simple script

19 Secret 18 Give multiple benefits for each feature

19(Why+is+our+nose)

20(After+three+years)

20(One+of+the+nice+things)

20 Secret 19 Back all claims with proof

21(The+best+kept+body+copy)

21(In+Honduras+body+copy)

21(The+best+kept)

21 Secret 20 Borrow credibility

22(We+started+with+a+simple+plan)

22(We+finally+came+large)

22(We+finally+came+body+copy)

22(Why+are+people+buying)

22 Secret 21 Keep your reader reading

23(Every+new+one+body+copy)

23(The+house)

23 Secret 22 Build trust with specifics

24(Don-t+laugh)

24(33+years+later)

24(After+30)

24(Mr+Kennedy)

24(It+was+the+only)

24(One+hour+later)

24 Secret 23 Write quirky testimonials

25(Ugly)

25(Plenty+of+room)

25(Look,+look)

25 Secret 24 Use parallel structure

26(Think+small+body+copy)

26(Think+small)

26 Secret 25 Spin your strongest feature into a theme

27(Sports+car)

27(Mass+transit)

27(Plenty+of+room)

27(Ugly)

27(That-s+about)

27 Secret 26 Use original clichés

28(Ugly)

28(Open+wide)

28(Take+it+for)

28(Ugly+body+copy)

28 Secret 27 Write in pictures

29(At+night)

29(You-ll+never+body+copy)

29(Why+is+our+body+copy)

29 Secret 28 Come full circle at the end

30(The+Squareback)

30(What+if+you)

30(Look,+look)

30The+51,+52,+53

30 Secret 29 Give your buyer something to think about

31(The+only+water)

31 Secret 30 Write like a pro (a few words on style)

32 Write an Advertising Headline with ChatGPT